Following the extension, boAt has been named the official wearable partner of GT for the IPL 2023.
The Ahmedabad-based outfit announced this development through its official Instagram account.
boAt is India’s fastest-growing consumer electronics brand that produces a wide range of headphones, stereos, travel chargers, premium rugged cables, Bluetooth earbuds, Bluetooth speakers, and earphones. The company was founded in 2015 by Aman Gupta and Sameer Ashok Mehta.
Before this development, the Gujarat-based unit had added companies such as Bisleri, Cybeart, Equitas Bank, JioCinema, Havmor Ice Cream, Rario, Timex, Croma, and Rayzon Solar to its sponsorship portfolio.
The Hardik Pandya-led team will start its title defence against the four-time champions, Chennai Super Kings (CSK), in the season opener of the tournament on March 31 at the Narendra Modi Stadium in Ahmedabad.