Gujarat Titans (GT), the reigning champions of the Indian Premier League (IPL), have signed the dotted lines with the Indian electronics retail chain, Croma.
Following the partnership, Croma has been named the official electronics partner of GT for IPL 2023.
As per the deal, the electronics retail chain will provide lucrative offers to customers all over India. Customers will also get a chance to win and buy the GT merchandise in Croma’s stores. By utilising Croma’s social media accounts and storefronts in the match cities, both parties have organised certain fan interaction initiatives where fans can enter to win match tickets.
A subsidiary of Tata Group, Croma is an Indian retail chain of consumer electronics that provides customers with a wide range of electronic appliances, mobile gadgets, and appliances. The company was founded in 2006 and was headquartered in Mumbai.
Earlier, the Ahmedabad-based unit had added companies such as Bisleri, Cybeart, Equitas Bank, JioCinema, Havmor Ice Cream, Rario, and Timex to its sponsorship portfolio.
Talking about this partnership, Shibashish Roy, Chief Operating Officer, Croma-Infiniti Retail Ltd, said, “We are pleased to announce our partnership with Gujarat Titans. Cricket in India brings people together and creates unforgettable moments. Croma is excited to be the electronics partner for Gujarat Titans, a team that has thrilled audiences across the country. Through this partnership, we aim to celebrate cricket and our customer’s passion for the game.”
Arvinder Singh, COO of Gujarat Titans, said, “Gujarat Titans’ are committed to excellence both on and off the field – which is evident in the impact we made in 2022. We welcome Croma on this exciting journey and look forward to a great association. In tandem, we are committed to delivering quality consistently and maintaining a level of excellence.”
The Hardik Pandya-led team will start its title defence against the four-time winner, Chennai Super Kings (CSK) in the opening clash of the tournament on March 31 at the gigantic Narendra Modi Stadium in Ahmedabad.