South India’s largest and most experienced land aggregator, and plot promoter, G Square Housing has announced the former Indian skipper, Mahendra Singh Dhoni as its brand ambassador.
The association reflects the company’s strategy of excessive growth in cities like Bengaluru, Coimbatore and Chennai along with its plans for pan-India business growth.
G Square Housing and Dhoni have finished an ad campaign shoot, which will be aired soon. On the other hand, G Square Housing is also changing its brand proposition from “Experience plot perfection” to “Your plot. Your Home. Your way”. The new brand moto reflects the idea of building your own home the way you want in your own plot. G Square Housing is also looking forward to launching new projects in Hosur, Chennai and Coimbatore and boosting its outreach in Bengaluru.
Mr Eshwar N. CEO of G Square Housing stated about the partnership, “By announcing this partnership with MS Dhoni, we are enthralled to be working with one of the modern era’s successful batsmen and leader. We are proud and grateful to be associated with a legend like MS Dhoni. Our collaboration will empower us to expand our business across multiple geographies and position G Square Housing as India’s leading plot promoter and help in strengthening our brand.”
Speaking about the partnership MS Dhoni said, “G Square Housing has been providing exemplary services in the real estate sector, and I am truly delighted to be associated with one of the most trusted and reputed plot promoters. It gives me immense pleasure to be part of a Chennai-based plot promoter. It is a well-known fact that my affection for Chennai and its people holds a special place in my heart. I’m looking forward to a fantastic innings with the brand!”
On the field, the Chennai Super Kings captain will be seen in action in the upcoming 2022 edition of the Indian Premier League (IPL). The defending champions retained the 40-year-old cricketer for INR 12 crore in the IPL 2022 retention.