The elite car racing tournament, Formula 1 has signed a 15-year partnership with the Premier League (PL) team, Tottenham Hotspur.
The esteemed partnership will focus on checking, detecting, and developing new motorsport talents coming up in the circuit. It will also have a new driver academy program, which will aim to develop and diversify motorsport talent.
The alliance between the two will lead to the establishment of the first-ever in-stadium electric karting facility and London’s longest track at the Tottenham Hotspur Stadium. Another aspect of the collaboration is the educational activities and programs in the schools that will help to develop the aptitude for motorsport and the students can think of having a career in this sport as well as in engineering and software development. Along with all these factors, the duo will focus on bringing diversity in motorsport, particularly for women and underrepresented groups, and to create sustainable activities to promote environmental responsibility.
Tottenham Hotspur is a professional football club that hails from Tottenham, London. This London-based club competes in English top-flight football. The club was founded in 1882 and is currently in the fourth position on the points table. The Lilywhites’ next encounter will be in the FA Cup where they will be facing Sheffield United tomorrow.
Stefano Domenicali, President and CEO of Formula One said, “As we continue to grow our sport around the world, partnering with world renowned brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and diverse audiences. The karting experience will be a destination and place that families, friends and aspiring drivers from all over the world will want to visit and enjoy, engaging new audiences and offering an accessible entry point to the world of motorsport. Our brands have a shared vision to create life-changing career opportunities, promote diversity and inclusion, such as through the recently announced F1 Academy, and driving environmental sustainability – our innovative partnership will bring all of this to life”.
Daniel Levy, Chairman of Tottenham Hotspur said, “Since building this stadium our ambition has always been to see how far we can push the boundaries in delivering world-class experiences that will attract people from around the world all year round. We have been able to bring the biggest names in sport and entertainment to London N17. We are extremely excited about what this long-term partnership with F1 will bring for our global, national and local communities”.
Daniel Richards CBE, Chairman of Motorsport UK said, “I congratulate Tottenham Hotspur and Formula 1 on this innovative partnership. This new karting facility aligns perfectly with Motorsport UK’s mission to inspire and enable more people to participate in our sport in a safe, fair, fun, inclusive and progressive environment. I look forward to seeing even more people enjoy karting but particularly to see a greater level of diversity amongst the visitors”.