The FIFA U-17 Women’s World Cup India 2022 has landed a new sponsorship association with the South Korean automobile manufacturer, Kia. With this deal, the company has been labelled as the official automotive partner for the prestigious ongoing U-17 football tournament.
Kia India has provided 68 cars to help FIFA‘s transport demand for this World Cup. The agreement includes 30 units of Kia Carens, 20 Kia Carnival and 18 Kia Seltos.
Kia India presented these cars to FIFA officials at an automotive handover ceremony on October 7 at the DY Patil Stadium in Navi Mumbai. Throughout the event, FIFA can use these cars to transfer national football teams, referees, game officials, representatives, and other VIPs. Across the world championship, Kia will also offer FIFA 24-hour roadside assistance.
Tae-Jin Park, Managing Director & CEO, Kia India, said, “We are extremely proud to be associated with FIFA U-17 Women’s World Cup India 2022 as the official automotive partner. With the rising popularity of football in India, this partnership made a natural fit here. FIFA tournaments are followed by millions of football fans worldwide and associating with such platforms allows us to reach out to Kia enthusiasts on a large scale.
“Kia and FIFA have been long-term partners and being a part of this event in India has been an absolute privilege. With a passion for sports, Kia India is committed to support such global tournaments by offering its world-class products that cater to the mobility needs of one and all.”