The central governing body for world football, FIFA has secured a sponsorship tie with the British multinational consumer goods entity, Unilever.
As per the deal, Unilever brands like Rexona, Dove, Lifebuoy, and Lux have been named the official sponsor of FIFA Women’s World Cup 2023, which is to be held in Australia and New Zealand from July 20.
The historic partnership, which will last until 2027 and include the FIFAe Finals and the FIFA World Cup in 2026, is the first time FIFA has collaborated with personal care brands for women’s, men’s, and FIFA esports.
Through this alliance, Unilever and FIFA will work together with FIFA’s Women’s Development Program. This initiative, which was established in 2020, aims to support the global expansion of women’s football and provide opportunities for girls and women. The British brand will give financial assistance, human resources, and support for tailored advancement projects to take advantage of the upsurge in interest surrounding women’s sports.
The partnership was built on the ongoing projects by the British entity which have a very positive impact on the communities such as the Rexona’s Breaking Limit Programme, which helped in providing financial assistance for community sport and helps young people to cross the lines to be active, and the Dove Self-Eseem Project has been inspiring body confidence in the next generation of girls. This was launched in 2004 reaching over 94 million young people to date.
Contributing at all levels from grassroots to FIFA’s top competitions, Unilever will have the chance to supply a sum of 80,000 gift packs containing individual consideration items direct to fans at different FIFA occasions throughout the next few years.
Fabian Garcia, Personal Care President at Unilever, said, “Working with the FIFA Women’s World Cup 2023, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity for them to engage a growing audience of women’s football fans, demonstrate relevance, and build brand power while promoting gender equality in sports and supporting future generations of female athletes.”
Fatma Samoura, FIFA Secretary General, said, “Unilever has some of the world’s biggest and most impactful consumer brands, and we’re incredibly excited for them to join us on our journey to Australia and Aotearoa New Zealand. 2023 is going to be a landmark moment for women’s football, and Unilever are the ideal sponsor to help us grow the game globally – this year and beyond.”
Founded in 1929, Unilever is a renowned British multinational consumer goods company, which is headquartered in London, United Kingdom.
Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. It is the largest producer of soap in the world, and its products are available in around 190 countries.