The international football governing body, FIFA, has landed a brand new deal with Globant, the digital consultant and software provider.
In this multi-year association, Globant will serve as the global platform supporter of FIFA+, which will be launched in April along with the sponsorship of FIFA’s flagship events.
Globant has also acquired the rights to become the regional supporter of the FIFA World Cup Qatar 2022 in North America and Europe along with a sponsor of Australia and New Zealand’s 2023 Women’s World Cup.
This lucrative deal will also allow the IT and software development company to be the global sponsor of the FIFAe Series from 2023 to 2025.
Romy Gai, FIFA’s Chief Business Officer, said, “Since its launch in April, Fifa+ has quickly established itself as the go-to platform for fans, as well as the digital home of Fifa events, including those that will be supported by Globant over the coming years.”
“Through its multi-faceted support, Globant will play a vital role in accelerating the development of Fifa+ as a groundbreaking digital hub that inspires and engages football enthusiasts across the globe.”
Martin Migoya, Co-founder and Chief Executive of Globant, said, “We are proud to start working with Fifa to accompany them in their digital transformation process and continue propelling our goal of reinventing industries.
“This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”