The Formula 1 team, Ferrari has announced a strategic technology partnership with the leading chipmaker, Qualcomm. This new deal will be aimed at accelerating the digital transformation of the automaker and its road cars.
The pair will collaborate to use the snapdragon digital chassis, which is made up of open and scalable cloud-connected platforms, to bring the latest automotive technology advancements to Ferrari’s road cars, according to a statement.
Ferrari CEO, Benedetto Vigna, said, “Thanks to this agreement… we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation ultimately enhance product excellence.”
Cristiano Amon, President and CEO of Qualcomm, said, “We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari. We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”
As part of the partnership, the California-based organisation and its partners will collaborate with Ferrari to design, develop, and integrate the sports carmaker’s digital cockpits.
At the start of the 2022 FIA Formula 1 World Championship race season, the chipmaker will become a premium partner of the F1 team. The Snapdragon logo will also make its debut on the F1-75, a Ferrari single-seater that will be unveiled on February 17 in Maranello.
Last month, the Italian firm unveiled a new organisational structure and leadership changes aimed at enhancing product excellence and focusing on achieving carbon neutrality by 2030.
In addition, Ferrari announced a multi-year agreement with Velas, a global player in the blockchain and NFT sectors, to create exclusive digital content for the Scuderia’s fans.