Ferrari has announced a new partnership with Velas Network, a Swiss technology firm, to create digital content for its fans. This new deal has been inked in a multi-year agreement. Velas has been named as a partner of Ferrari’s Formula 1 racing team from next season.
A leading provider of blockchain technology, Velas is stored on a blockchain with a unique identification code. It has gained popularity as a way to sell digital art.
The multi-year deal also includes the creation of exclusive digital content for Ferrari fans. Moreover, Velas will also be the title sponsor of the Ferrari Esports Series, the Prancing Horse’s mono-brand series and the Esports team that will participate in the F1 Esports championship, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship.
Mattia Binotto, General Manager and Team Principal, Scuderia Ferrari, said, “We are pleased to start this collaboration with Velas Network AG, a company that makes innovation and performance the hallmark of technologically advanced products and services: these are all values that unite us and that led us to choose Velas as one of our Premium Partner.”
Farhad Shagulyamov, CEO co-founder, Velas Network AG, commented, “Having built a next-generation blockchain that puts the emphasis both on sustainability and performance, it was natural to partner with another icon of excellence, which is Ferrari. Velas has introduced an innovative variety of pioneering technology into the blockchain and associated products, which will now be showcased at the pinnacle of motorsport.”
Recently, Ferrari also partnered with the former sponsor Santander in a multi-year deal. The company had previously sponsored the team from 2010 to 2017.