The Basketball Bundesliga unit, FC Bayern München Basketball (FCBB) have inked a new multi-year sponsorship agreement with Interwetten, an online sports betting and gaming company.
In this agreement, the brand has become the club’s platinum betting partner until 2026.
As part of the new agreement, Interwetten’s brand will be granted significant marketing rights throughout the Basketball Bundesliga and EuroLeague Basketball, in addition to additional worldwide activations.
Moreover, advertising will entail brand placement around the team’s home, Munich BMW Park, as well as on-court exposure, social media postings, and incentive packages for EuroLeague home and away games.
Marko Pesic, FCBB Managing Director, commented, “We are happy about this new partner, especially since the cooperation also includes social and inclusive aspects, such as actions with Munich wheelchair basketball players, which we have had as guests in our hall for a long time.”
Wolfgang Fabian, Founder and Owner of Interwetten, said, “As an owner-managed company with more than 30 years of tradition, we rely on long-term sponsorships in absolute top sports across all sports. We are enormously proud to have won with FC Bayern Basketball, one of the most successful German teams with international ambitions for our entry into basketball. We wish FC Bayern Basketball a successful season and look forward to welcoming many guests to the games in the Basketball Bundesliga and EuroLeague.”