FanCode Shop, the official merchandise arm of India’s leading sports streaming platform FanCode, has secured a renewed exclusive licensing and merchandising deal with the International Cricket Council (ICC).
This agreement grants FanCode Shop the sole right to curate and sell official ICC merchandise in India for the ongoing ICC Men’s T20 World Cup 2024 and the upcoming ICC Women’s T20 World Cup 2024.
The partnership promises a comprehensive collection of cricket fan gear and accessories. Cricket lovers in India can expect a wide variety of clothing options, including casual wear like t-shirts, polos, shorts, and joggers, along with sweatshirts, vests, and caps. Additionally, the range will feature various accessories like water bottles, keychains, coffee mugs, backpacks, and tote bags. To cater to younger fans, FanCode Shop will also offer a special collection designed specifically for children.
This renewed collaboration builds upon the success of FanCode Shop’s impressive merchandising efforts during the recently concluded IPL 2024. The company’s proven expertise is evident from its successful management of official merchandise stores for seven IPL teams.
Prasana Krishnan, Co-Founder, FanCode, said, “We’re delighted to continue working with the ICC to make affordable and high quality merchandise available to Indian fans. Our range has proven to be a big hit and we will continue serving the fans with the most stylish fan gear to showcase their fandom.”
In the recently concluded IPL, FanCode Shop built and managed official Mega Stores for 7 IPL teams, including Rajasthan Royals (RR), Punjab Kings (PBKS), Kolkata Knight Riders (KKR), Gujarat Titans (GT), Lucknow Super Giants (LSG) and Sunrisers Hyderabad (SRH).
Through a multifaceted approach, FanCode Shop will ensure widespread availability of official ICC merchandise throughout India. Fans will have the opportunity to purchase items through a dedicated online store established specifically for the ICC during the tournament period. Additionally, select retail chains across the country will carry the merchandise, and FanCode Shop plans to establish pop-up stores at major airports in key cities like Mumbai, Ahmedabad, Delhi, Hyderabad, Kolkata, and Bangalore.
This extension aligns with the ICC’s broader commitment to innovation and technology, following recent partnerships with organizations like Royal Stag, Stats Perform, Emirates, Aramco, and FanCraze, all focused on enhancing fan engagement worldwide.
FanCode strives to be a one-stop shop for Indian sports fans, offering a personalized experience with a wide range of sports content and merchandise. The platform has established partnerships with numerous domestic and international sports leagues and associations, providing fans with access to a diverse selection of sports under one roof.