Tommy Hilfiger sets sail with U.S. SailGP Team in multi-year partnership

Tommy Hilfiger has become the official lifestyle apparel partner of the U.S. SailGP Team.

The United States SailGP Team, a US American sailing team, and the American fashion icon, Tommy Hilfiger, have announced a groundbreaking multi-year global partnership.

This unique collaboration has merged the worlds of fashion and cutting-edge sailing, pushing boundaries in performance, design, and culture within the sport.

The clothing label has become the official lifestyle apparel partner for the American SailGP Team. The partnership is a natural fit, bringing together two innovative forces. The red, white, and blue fashion house, renowned for its fashion-forward spirit, and the American foiling catamaran, known for its high-tech approach to sailing, aim to redefine the sport for a new generation of fans.

Tommy Hilfiger himself expressed his excitement about the partnership, “Since I was very young, I always loved the world of sailing and the nautical lifestyle – but SailGP is next level; it’s a whole new sport. By fusing intense racing and elite performance with international competition in iconic venues around the world, SailGP is making waves in adrenaline sport. Mike Buckley and the U.S. SailGP Team have a unique vision to create a story and an impact that goes well beyond sporting competitions. I am so inspired by their grit, determination and innovation, and together we have the opportunity to disrupt sailing and bring something new to fans globally.”

Mike Buckley, U.S. SailGP Team CEO, echoed the enthusiasm, “I’ve long been in awe of how Tommy Hilfiger has defined fashion in sports, so this partnership is a literal dream come true. Tommy Hilfiger blends the world of style and athleticism like no other, and I get goosebumps when thinking about how we’re going to shake up the world of sailing.”

The partnership officially launches in November 2024 at the opening race of SailGP Season 5. The U.S. SailGP Team’s F50 catamarans and uniforms will prominently display the Tommy Hilfiger logo, solidifying the brand’s presence in the competition. Exclusive capsule collections will be launched throughout the partnership, further amplifying the collaboration between fashion and high-performance sailing.

This strategic partnership promises to be a landmark moment, bringing a new level of excitement to the sport of sailing and its global fanbase.

Tommy Hilfiger, owned by PVH Corp., is a globally recognized brand synonymous with American cool style. Since its founding in 1985, the brand has offered a unique blend of classic prep with a modern twist. Known for its red, white, and blue logo, Hilfiger offers a broad range of clothing, footwear, accessories, and fragrances. The brand champions a youthful and confident spirit, making it a go-to for those who want to express themselves with effortless style. The renowned brand is also an official partner of the F1 Academy.

The Stars and Stripes are the founding members of the international SailGP competition. Led by seven-time world champion sailor Taylor Canfield, the team is ranked eighth in Season 4 with 50 points. Their next challenge is the Mubadala New York Sail Grand Prix on June 22-23, 2024.

Related Articles

Latest Articles