BPCL fuels up for T20 World Cup with star power and rewards

The BPCL subsidiary MAK Lubricants also launched "Run Banao, Dhan Pao," a program mirroring cricket runs with customer rewards.

Bharat Petroleum Corporation Limited (BPCL) is revving its engines for the ICC Men’s T20 World Cup 2024 with a dynamic campaign featuring two of India’s most admired sports personalities: the cricket icon and current Team India’s coach, Rahul Dravid, and the Olympic gold medalist, Neeraj Chopra.

This strategic move capitalizes on the nation’s cricket fever by bringing back the beloved “Mr. Dependable,” Rahul Dravid. His new TV commercials tap into relatable situations where everyday conversations escalate into humorous debates. Dravid, with his signature calm, steps in to remind viewers of the importance of making smart choices about engine oil or life decisions.

Neeraj Chopra injects a fresh dimension into the campaign. The champion javelin thrower stars in a dedicated commercial for BPCL’s Speed petrol. The tagline, “Chuno Jeet ko, Chuno Speed ko” (Choose Victory, Choose Speed), aligns Chopra’s winning spirit with the performance boost promised by Speed Petrol.

Shri Sukhmal Jain, Director (Marketing), BPCL, commented, “With this campaign, we aim to merge the fervor of cricket with our commitment to quality. By bringing together Rahul Dravid’s dependability and Neeraj Chopra’s champion spirit, we not only engage with our audience but also emphasize the importance of making informed choices, whether it’s about engine oils or premium fuel. This campaign gamifies the purchase process, making it fun and rewarding for customers while celebrating the passion of cricket fans.” 

The campaign extends beyond television. The BPCL subsidiary MAK Lubricants has launched “Run Banao, Dhan Pao,” a program mirroring cricket runs with customer rewards. Purchases through the HelloBPCL app earn points for exciting prizes.

Furthermore, BPCL’s Speed petrol unveils the “Speed Se Jeeto Poore Saal” (Win all around the year with Speed) campaign, featuring Chopra. This initiative offers thrilling rewards linked to fuel purchases, including a chance to win a year’s worth of fuel and weekly prizes. Running until July 12, 2024, at select BPCL stations, the program aims to highlight Speed Petrol’s performance and incentivize customers.

This multi-pronged strategy showcases BPCL’s dedication to engaging customers during the T20 World Cup. BPCL aims to solidify its brand presence and connect with a broad audience by leveraging iconic figures and offering enticing rewards.

BPCL, a leading Indian state-owned oil and gas company, specializes in refining, marketing, and distributing petroleum products. With a vast network of refineries, terminals, and retail outlets, BPCL refines crude oil into a range of products like petrol, diesel, lubricants, and petrochemicals.

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