ICC signs renewal with FanCraze to launch Web3 fantasy game

ICC Crictos SuperTeam will leverage the officially licensed ICC digital video collectibles known as ICC Crictos.

The global cricket administrative body, the International Cricket Council (ICC) has extended its partnership with FanCraze, a leading digital collectibles platform, to introduce a groundbreaking Web3 fantasy game called “ICC Crictos SuperTeam.”

This exciting new venture coincides with the much-awaited ICC Men’s T20 World Cup 2024, hosted jointly by the West Indies and the USA.

ICC Crictos SuperTeam will leverage the officially licensed ICC digital video collectibles known as ICC Crictos. Cricket fans can utilize their Crictos to build their fantasy teams and compete in contests throughout the tournament and beyond. This unique format offers an engaging way to interact with the sport, allowing fans to showcase their cricket knowledge and strategic prowess.

Building upon the two-year success of ICC Crictos, this expanded partnership marks a significant step forward. The platform has revolutionized the fan experience by offering exclusive digital video collectibles that celebrate iconic moments in cricket history, featuring everything from match-winning sixes to unforgettable performances by legendary players.

ICC Head of Digital, Finn Bradshaw, said, “We are delighted to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement, using innovative technology to deepen fan interaction and grow the sport on a global scale. Signing up will give fans the chance to be closer to the game than ever before and be a part of the biggest cricket carnival spectacle ever, from anywhere in the world.”

FanCraze Co-Founder and CEO, Anshum Bhambri, said, “The ICC Men’s T20 World Cup is a truly global competition and has been the home to so many iconic moments and players over the last 15+ years. As cricket fans ourselves, the launch of SuperTeam is something we’ve dreamt of since we founded the business. It’s a major milestone for us as we pursue our goal to build a compelling global community for cricket fans, and we can’t wait to see fans put together fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize digital sports fandom and will build upon FanCraze’s userbase across 100+ countries.”

ICC Crictos has fostered a deeper connection between fans and the sport through unique activations. These include gifting special ICC Crictos to fans attending the ICC Men’s T20 World Cup 2022 and offering exclusive behind-the-scenes experiences. Further enriching the fan experience, initiatives like the ICC Quiz Night and ICC Stadium Tours provide opportunities to meet cricketing heroes and participate in engaging activities that celebrate the spirit of the game.

This announcement follows the ICC’s recent extension of its global partnership with Aramco, a leading integrated energy and chemicals company.

The T20 World Cup 2024 will be staged in the West Indies and USA, with the highly anticipated launch of ICC Crictos SuperTeam coinciding with the tournament.

FanCraze is an Indian platform dealing in officially licensed cricket NFTs. Here, fans can collect and trade digital collectibles featuring iconic moments and players, even building their “dream teams.”

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