Everton ropes in Sokin as Official Global Payments Partner

Everton Football Club has signed up fintech innovators Sokin as its Official Global Payments Partner. The multi-year agreement sees Sokin further boost the Blues’ growing partnership portfolio. Sokin is a global currency account provider which has built a cutting-edge payments platform. The firm’s partnership with Everton will see them strategically support the Club’s FX and payments needs through its global platform.

Alan McTavish, Commercial Director at Everton, said: “We are delighted to welcome Sokin on board as our newest Club partner and look forward to helping them promote their leading global payments offering to millions of our fans and followers around the world.”

Everton is doing good both on and off the field. The Toffees signed Cazoo as their main official partner. The deal is reported to be around $37m over three years, which makes it the largest non-betting deal in the Premier League. Their deal with the Danish sportswear brand is reported to be worth approx. $12m per season over the next three years. Monster Energy became the club’s Official Energy Drink Partner in 2019. The deal provided the energy drink manufacturer in-ground branding rights as well as branding exposure across the club’s social media channels.

They are also planning to move into a new 52,888-capacity stadium. It is estimated that the stadium development and plans for a Goodison Legacy will deliver a £1.3bn boost to the economy, create more than 15,000 jobs and attract 1.4 million new visitors to the city.

On the pitch, Everton is in contention to qualify for European competition next season under Carlo Ancelotti. The experienced Italian manager has been able to attract star players such as James Rodriguez to the club. The Merseyside club clinched the first win against Liverpool at Anfield in more than a decade this season. Ancelotti will be hoping to end the season strongly and qualify for Europa League.

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