Everton Football Club has signed a sponsorship deal with Parimatch. This deal will make Parimatch as the club’s Official Betting partner. The two-year regional deal will focus on Europe and the Commonwealth of Independent States (CIS). It will also include marketing rights to promote the brand in the UK.
Through its digital-mindset and innovation, Parimatch integrates technology, business, and sport to deliver seamless entertainment to the fans.
As per the agreement, the company’s branding will appear on the LED perimeter and ribbon screens on the match-day at Goodison Park. Parimatch will also get access through the club’s online portal and other digital platforms.
Through the Everton deal, the brand aims to increase awareness and customer acquisition in the UK market. Since EPL one of the best leagues in the world, Parimatch wants to create a higher recall value amongst the customers and the users by starting an association with the club.
The betting company is already using sponsorship portfolios to strengthen its position in the market. It is set to launch a new site specifically designed for the customers in the UK on October 1.
Earlier this month, Parimatch tied-up with Serie-A champions – Juventus, giving them digital overlay rights outside of Italy. Along with Everton, the betting outlet is also associated with Leicester City Football Club as their training wear sponsor.
Parimatch is very much focused on expanding its presence in football. At the same time, it is also focusing on other sports. In July, Parimatch extended its support to UFC ‘Official Betting and Wagering Partner’ for Europe and CIS.
UFC superstar Conor McGregor has been the brand ambassador since March 2019 in a two-year deal across the CIS region and Cyprus. The betting company also has its presence in the esports sector as a sponsor of Russian esports organizations.