The Premier League club, Everton FC, has announced a new sponsorship extension with a sportswear brand, hummel. Following this deal, the brand will continue to remain its official kit partner until the end of season 2023/24.
hummel has been an important aspect of five career high kit rollouts since its first partnership with the club in 2020.
hummel will continue to produce and deliver Everton with personalised playing, training, and travel wear until the 2023/24 season under this new arrangement.
As part of the deal, hummel will create outfits for the Men’s, Women’s, and Academy squads, in addition to the coaching and Everton in the Community staff.
The brand’s groundbreaking creation and manufacturing have also resulted in a number of different product categories, such as the Alan Ball training shoe, which commemorates the 50th anniversary of the Everton Giant’s iconic white hummel boots, and, more recently, the ‘Stars and Stripes’ US warm-up shirt and the Copenhagen 21 LGBTQ+ warm-up jersey.
hummel will collaborate with the club’s official retail partner, Fanatics, to provide Everton fans with a comprehensive selection of official merchandise.
Fanatics, a global leader in licensed sports merchandise and a leading digital sports platform, currently operates the club’s retail stores Everton One and Everton Two, as well as the club’s official online store.
Everton will be next seen in action on October 9 against Manchester United in the English top flight.