The Manchester City striker, Erling Haaland has announced a new long-term and multi-market partnership with Viaplay.
Haaland will feature in a special documentary that will offer Viaplay’s audiences unprecedented access to the 22-year-old’s stratospheric career and his carefully guarded personal life. Haaland will also serve as a Viaplay ambassador in the nine European countries where Viaplay has Premier League football rights.
The Viaplay production ‘Haaland – The Big Decision,’ will give fans total access to the player and his management group. This will feature Haaland and his story across early summer 2022 when he was the top transfer aim for every top team in Europe before signing for City in a €60 million deal.
In addition, Alfie Haaland, a former Premier League player, will serve as a specialist for Viaplay’s Premier League broadcasts.
On the collaboration, Erling Haaland, said, “All my life I’ve watched and supported English football. To be able now to play in the Premier League is a dream come true. Joining up with Premier League rightsholders Viaplay in an ambassador role is something I look forward to. I’m sure we’ll have many fun years together.”
Anders Jensen, Viaplay Group President and CEO, commented, “A Nordic phenomenon stepping onto the global stage – Erling and Viaplay complement each other perfectly. As our partnerships with Formula 1’s Max Verstappen and now the Premier League’s latest superstar make clear, Viaplay not only shows sports’ biggest names in action every week but brings fans closer to them than anyone else.”
Peter Nørrelund, Viaplay Group Chief Sports Officer, said, “Erling’s explosive two-goal league debut is just a taste of what’s to come. Viaplay is the home of the Premier League in nine countries, and supporters everywhere are eager to follow each step of the City’s new number nine. Sports documentaries are among Viaplay’s fastest growing content areas, and we look forward to working with Erling to help share his incredible story.”
Back in January, Viaplay also struck a deal with Formula 1 World Drivers’ Champion Max Verstappen to produce exclusive documentary programming for the provider. Verstappen is also a Viaplay ambassador in markets where Viaplay has Formula 1 rights.