EatFit has appointed the Indian badminton star, Ashwini Ponnappa as the face of its campaign to promote healthy eating. According to the brand, Ponappa joins the campaign to educate the community about the benefits of eating healthy food and maintaining a healthy diet.
“Ponnappa makes for the perfect campaign ambassador to inspire people to find simple food that can bring them joy while becoming a part of their daily lives,” the company added in a statement.
With this campaign, the company wants to spread its message on health by organizing a weekly tv show. The show will feature Ponappa on a journey to explore healthier foods around the country and find their benefits. The campaign can be witnessed on the official social media handles of the organization.
The show will be recorded in the 10-second video format known as reels to capitalize audience on the social media platform Instagram, where the organization has a good number of followers. Videos will be released on a weekly basis during the campaign which is scheduled for two months.
Ankit Nagori, Founder of Curefoods said, “Ponnappa’s achievements and commitment to an active lifestyle, of which food is an intrinsic part, make her a stellar example for people to imbibe similar values in their lives. Through the weekly food show we have planned, we want people to go on this journey of discovery with Ashwini and find ways that simple food can make a huge difference in their lives. This is what EatFit, at its core, is all about. I look forward to watching this campaign unfold and hope that our message can achieve the desired impact.”