With this deal, Limca Sportz has been named the proud hydration partner of the ISL club for the ongoing season.
A low-calorie sports drink, Limca Sportz uses a complex blend of glucose, electrolytes, and B vitamins to provide fast rehydration and sustained energy during physical exercise. It is excellent at replenishing, rehydrating, and reenergizing—the three essential elements of athletic performance.
Limca Sportz has also developed a sponsorship agreement with East Bengal’s arch-rival and fellow Kolkata side, Mohun Bagan Super Giant (MBSG). On the other hand, the Red and Gold Brigade has also roped in the online ticket-booking platform BookMyShow (BMS) as the official ticketing partner for this season.
East Bengal FC will commence their ISL campaign on September 25 against Jamshedpur FC.