As per the alliance, Limca Sportz has been named the official hydration partner of MBSG for the ISL 2023-24 edition.
The brand through Twitter, and with the team collaboratively on Instagram conveyed its partnership with a caption, “Sip, Sweat, Score 👊. Proud to hydrate @mohunbagansg on their journey to victory of #ISL10 🤩”
Before this process, the club added 1xBat Sporting Lines to its sponsorship kitty.
Limca Sportz Ion 4 is a low-calorie sports drink that provides immediate rehydration and sustained energy during physical activity. The entity is exceptional at rehydrating, re-energizing, and replenishing—the three essential elements of sports performance.
The Mariners are the defending champions of the Indian top-flight football, and even before starting their campaign, they are still considered as the hot favourites. The club is riding on the back of a series of accolades under its belt, as it confirmed a spot in the AFC Cup group stage, and also claimed the marquee Durand Cup 2023 by defeating its arch-nemesis, East Bengal FC.
Under the tutelage of the head coach, Juan Fernando, the team will be starting its title defence against the debutant Punjab FC tonight at the Salt Lake Stadium, Kolkata.