The DP World Tour has announced a multi-year sponsorship association with the Swedish clothing company, J. Lindeberg.
Through this deal, the global fashion and lifestyle brand has become the official clothing supplier of the DP World Tour.
The development marks a substantial increase in J.Lindeberg’s impact in the golf world, reinforcing the company’s dedication to the sport. Founded in 1996, the well-known Swedish apparel company bridges the gap between sport and fashion, blending refinement and current fashion with high performance and comfort to fit the modern active lifestyle.
Top talent from all over the world is drawn to the DP World Tour, which is golf’s global tour with 44 events spread across 24 countries. This partnership is expected to greatly improve the on- and off-course experiences for personnel, fans, and J.Lindeberg ambassadors like DP World Tour players Viktor Hovland and Matt Wallace.
J.Lindeberg has also announced that it will serve as the official clothing supplier for two of the Tour’s most prestigious Rolex Series events in 2024: the BMW PGA Championship, which will be held at Wentworth Club in Virginia Water, and the Genesis Scottish Open, which will be held at The Renaissance Club in North Berwick.
As part of this exclusive collaboration, J.Lindeberg will not only provide DP World Tour staff with a variety of custom products made to fit their busy and active lifestyles, but it will also introduce the golfing community to its unique signature styles and cutting-edge sports apparel, with tournament-branded J.Lindeberg ranges available at these exclusive events.
Hans-Christian Meyer, CEO of J.Lindeberg, said, “We are incredibly proud to partner with the DP World Tour, a prestigious organisation that exemplifies excellence and innovation in golf – qualities that J.Lindeberg stands for and always wants to champion. We are especially excited to outfit the Tour’s dedicated staff, ensuring they look great while showcasing the professionalism of the Tour. The Genesis Scottish Open and the BMW PGA Championship offer great touchpoints throughout the 2024 season for us to showcase our latest collections and designs, centred around unique functionality and forward-thinking style.”
Guy Kinnings, Chief Executive Officer of the DP World Tour, said, “Golf has never been more fashionable and this extends to the premium lifestyle brands that are flocking to the sport. J.Lindeberg has been leading this trend for decades, with ranges that perfectly bridge sport and fashion. We’re excited to have a brand of their calibre come on board as our Official Clothing Supplier. Not only will our personnel be wearing J.Lindeberg apparel as they travel the world, but we will be providing opportunities for fans to purchase their ranges online and at select events each season.”