The financial services group, Deutsche Kreditbank (DKB) has announced a partnership with the National Football League (NFL) in Germany as an official and the presenting partner of the American football league’s first regular-season games in the nation.
The long-term agreement was revealed as tickets for the November 13 game between the Tampa Bay Buccaneers and the Seattle Seahawks went on sale. The match will be held at Bayern Munich‘s home ground Allianz Arena.
DKB will seek to increase involvement in the non-contact edition of American football by being a presenting partner of the NFL Flag Football Programme, in order to support NFL games in Germany. This year, more than 150 schools from Düsseldorf, Frankfurt, Munich, Berlin, and Hamburg will take part in the programme.
Stefan Unterlandstättner, Chief Executive of DKB, said, “More than 600,000 fans have registered for the game in Munich with a ticket request. The NFL has huge potential in the German market. The topic of sport is also strongly anchored in our DNA as a bank. Together with the NFL, we want to make football even better known in Germany and at the same time specifically promote youth development.”
The NFL confirmed in May that the Buccaneers will take on the Seahawks in the first regular-season game in Germany.
Munich and Frankfurt will share the first four games in Germany. Once the schedule in Munich is done, the second NFL Germany match will be held in 2023 at Deutsche Bank Park in Frankfurt. After that, the league intends to return to Munich in 2024 and Frankfurt in 2025.
Alexander Steinforth, General Manager of NFL Germany, said, “For NFL Germany, this partnership is an important milestone. In DKB, we have found a partner who shares a vision with us: together, we want to further expand the sport of football in Germany and give the large fan base unforgettable experiences. DKB is known and established as a long-term and committed partner of sports and we are therefore even more excited about the cooperation.”