Crossbeats announces Suryakumar Yadav as brand ambassador

Sky will be the face of the brand's new and existing smartwatches.

The consumer tech brand, Crossbeats has announced a brand-new partnership with the star Indian cricketer, Suryakumar Yadav.

Following the affiliation, Sky has been named the brand ambassador by the company for its smartwatch category.

The 33-year-old batter will be the face of the brand’s new and existing smartwatches. The relationship has the potential to be a game changer for the entity since it will allow the brand to enter a new market.

Archit Agarwal, Co-Founder of Crossbeats, said, “We are thrilled to collaborate with SKY and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats’ energetic and dependable persona”.

Expressing his delight at the new collaboration, Suryakumar Yadav, said, “I have always believed in innovation, style and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics and technology.”

Crossbeats is a consumer tech company that develops electronic gadgets such as smartwatches, headphones, soundbars, AirPods, and many other electronic products. The company was founded in 2015, and it is currently headquartered in Bengaluru, Karnataka.

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