The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has announced a partnership with the global sports marketing agency, SPORTFIVE.
In this deal, CONCACAF will use various range of digital services from SPORTFIVE for national team events.
The agency also provided assistance for the 2023 Nations League Final last weekend in Las Vegas, and it will provide support for the 2023 Gold Cup group stage this weekend.
SPORTFIVE will collaborate with CONCACAF to improve the governing body’s digital footprint, with an emphasis on strengthening relationships with fans, players, and commercial partners, in addition to promoting collaboration among Member Associations.
Furthermore, the company will handle the digital content strategy and execution for CONCACAF national team tournaments such as the 2023 Gold Cup, the 2023 Road to W Gold Cup, the 2023/24 Nations League, and the 2024 W Gold Cup, among others.
The duties of SPORTFIVE will entail the creation of year-round content in both Spanish and English to boost audience, broaden reach, enhance fan interaction, and increase the financial value of CONCACAF’s social media channels and other digital material.
SPORTFIVE will assist CONCACAF in providing greater availability of thrilling football activity for fans of all levels, featuring real-time updates, live match coverage, and innovative off-the-field material. SPORTFIVE will also oversee the creation of digital assets from start to finish, incorporating creative design, images, video, reels, and more.
Karim Fathi, Vice President of Digital, Americas at SPORTFIVE, said, “We are proud to help CONCACAF and bring the best football from across the region to more fans both within the region and around the world. With the football world preparing to turn its focus to North America in 2026, there is a growing appetite to see the best of the game from across the region. Using our extensive experience in football marketing and digital fan engagement globally, we look forward to working with CONCACAF and its member countries to connect with more fans across various digital platforms.”