The world governing body of football, FIFA has announced a partnership with the Confederation of North, Central America and Caribbean Association Football (CONCACAF).
Following the partnership, both FIFA and CONCACAF will be working together to promote and market partnerships for the selected opportunities for selected national team events.
.@FIFAcom and @Concacaf agree to groundbreaking commercial collaboration leading up to @FIFAWorldCup 2026™
— FIFA Media (@fifamedia) June 14, 2023
🗞️👉 https://t.co/oQj1FR9gtU pic.twitter.com/odmp4YjImJ
Through exciting national team football tournaments over the course of the next three years, this ground-breaking initiative will give brands and potential partners a one-of-a-kind chance to truly impact the global game at a crucial point in its growth in North America and the entire CONCACAF region.
Both entities will be focusing to portray all the global and regional brands in the upcoming months, which are partnering in the following competitions as CONCACAF W Gold Cup (February – March 2024), CONCACAF Nations League Finals (2023 24 and 2024 25), CONCACAF Gold Cup (2023 and 2025), and FIFA World Cup 2026.
In order to create a plan for marketing special joint commercial prospects for CONCACAF national competitions and the FIFA World Cup 2026, the FIFA Partnerships and Media Division and CONCACAF’s Commercial Department started cooperating in 2022. Hundreds of elite national team matches featuring the top teams from the area and across the world will provide brands with the chance to be present and integrated.
Romy Gai, Chief Business Officer, FIFA said, “The FIFA World Cup 2026 will be unique in terms of the impact it’ll have not only on the host countries, but also on the entire Concacaf region and the whole world. Three countries, 16 cities, 48 teams and 104 matches will provide the biggest sporting platform yet, of a scale never seen before. This collaboration between FIFA and Concacaf will enrich the thrilling journey for North American fans, local communities and for football even further – as we build towards the FIFA World Cup 2026, the greatest show on earth.”
Heidi Pellerano, Chief Commercial Officer, CONCACAF, said, “Over the next three years, Concacaf will deliver a compelling range of men’s and women’s international competitions and an entirely new club ecosystem, both of which will showcase the very best of football from across our wonderful region. We have Nations Leagues, Gold Cups, the new Champions Cup and more, and this presents a tremendous opportunity for brands and potential sponsors to be part of a series of major football events in the region ahead of the biggest World Cup ever in 2026. I want to thank FIFA for its cooperation in this ground-breaking partnership.”