Bayer 04 Leverkusen renew collaboration with SPORTFIVE

The new collaboration between Bayer 04 Leverkusen and SPORTFIVE will now work until June 30, 2029.

The Bundesliga team, Bayer 04 Leverkusen have announced a partnership extension with the global sports marketing agency, SPORTFIVE.

The new collaboration between the two parties involved will now work until June 30, 2029.

As part of the new extended deal, SPORTFIVE will continue to keep handling all marketing matters, such as sponsorship acquisition, partnership extension, and promotion of the BayArena hospitality sections.

Furthermore, as part of the prior contract, the agency will also be responsible for critical account/partner management beginning July 1, 2023. In the future, this will be handled by a new SPORTFIVE team led by Jan Reif, which will combine the existing SPORTFIVE Bayer 04 sales team.

SPORTFIVE and the Bundesliga club have been working together effectively since July 2007.

Fernando Carro, Chairman of the Bayer 04 board, said, “Last season was financially the most successful for Bayer 04 in the area of marketing and we would like to thank SPORTFIVE for their good work that produced record results. But we are not only impressed by the marketing result. With the amended marketing concept and optimisation of structures in sales and partner management, we were able to drive forward one of our key targets – growth as a club and a brand – and create additional potential.”

Hendrik Schiphorst, CEO of SPORTFIVE Germany GmbH, said, “We are very happy not only to continue our long-term good partnership with Bayer 04 Leverkusen over the coming years but also further extend it on the basis of our joint success. We thank Fernando Carro and his colleagues for their confidence and are proud to be able to drive forward the marketing of this top European club in the coming years.”

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