The global sports marketing company, SPORTFIVE has developed a partnership extension with the global governing arm for weightlifting, the International Weightlifting Federation (IWF).
Following the extension, SPORTFIVE has been designated as the IWF’s exclusive media rights agency worldwide for the Olympics 2024-2028 cycle.
In addition, SPORTFIVE will manage the international media rights for the IWF World Championships, IWF World Cups, and IWF World Junior Championships from 2024 to 2028, outside of the host countries.
The extended portfolio will be covering the 2024 IWF World Championships in Manama, Bahrain, the 2025 IWF World Championships in Forde, Norway, the IWF World Junior Championships in Tashkent, Uzbekistan, and the 2026 IWF World Championships in Ningbo, China.
Mohammed Jalood, IWF President, said, “Our partnership was very successful, as our events could be seen globally in the last years. We are operating in a very competitive market, but Sportfive’s expertise and experience have been pivotal in getting the images of our sport in the TV screens around the globe. The value and quality of our events have also dramatically improved; therefore, we could get a better agreement for the next Olympic cycle, as Sportfive also recognizes that the IWF brand will be able to attract more viewers and fans.”
He also added, “Finally, the recent International Olympic Committee [IOC] decision, reinstating our sport in the Olympic program for the 2028 Los Angeles Games added credibility, reliability, and reputation to our international federation.”
Tigran Sirunyan, Executive Vice President of Media at SPORTFIVE, stated, “The renewal of our partnership with the IWF for the 2024-2028 period marks a significant milestone. As the exclusive global media rights agency, Sportfive is proud to continue its role in amplifying the reach and impact of IWF’s events. Our commitment to delivering quality media coverage remains unwavering, and we are thrilled to be entrusted with this responsibility once again.”