CCTV previously had rights to the Premier League back in 2019. During that season, it aired matches through a sublicensing agreement with the sports streaming service, PP Sports. PP Sports held gatekeeper Premier League rights in China from 2019-20 to 2021-22 before its contract was voided after the first season due to non-payment of license fees.
Previously, the Premier League was available live free-to-air for a variety of matches per week on CCTV. However, because of its dominant position as the only major national linear broadcaster, the broadcasting company customarily paid below-market rights fees.
In the coming three-season cycle, live Premier League coverage will also be accessible on two other platforms in China: iQiyi Sports and China Mobile’s Migu streaming service. Migu obtained the rights through a sublicensing agreement with iQiyi.