WNBA partners up with PlayStation in a multi-year deal

PlayStation has been named the official console and marketing partner of the WNBA.

The American professional basketball league, the Women’s National Basketball Association (WNBA) has inked a multi-year pact with Sony Interactive Entertainment (SIE).

In this development, PlayStation has been named the official console and marketing partner of the WNBA. As per the newly unveiled association, PlayStation has been privileged with the opportunity of exploring several different marketing opportunities with the basketball competition, commencing with the AT&T WNBA All-Star Game in Las Vegas on July 15.

Commenting on the partnership, Andrea Perez, Senior Vice President of Brand, Product and Services Marketing at Sony Interactive Entertainment, said, “At PlayStation, we believe ‘play has no limits,’ and few cultural spaces have better defined that spirit than women’s sports and especially the WNBA. We are thrilled to partner with the WNBA to continue investing in the next generation of women athletes and will be exploring new and unique ways to elevate and share their stories.”

Earlier, via its PlayStation Playmakers program, SIE also onboarded Zia Cooke, NaLyssa Smith and Arike Ogunbowale to its existing roster and will collaborate with them to showcase their zeal and enthusiasm for gaming.

Phil Cook, Chief Marketing Officer, WNBA, said, “The WNBA is thrilled to partner with PlayStation to engage our dynamic fanbase through new and immersive ways. Many WNBA fans are passionate gamers and we look forward to PlayStation establishing a new level for our tech-savvy fans to experience our game.”

This fruitful association is followed by PlayStation becoming the official partner of UEFA Women’s Football, sponsoring the UEFA Women’s Champions League and UEFA Women’s EURO 2025. The recently inked collaborations also display SIE’s interest and hard work in promoting women’s sports.

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