The global sports marketing leader, rEvolution has been named the Agency of Record (AOR) for the upcoming ICC Men’s T20 World Cup 2024.
This news is followed by the ICC’s Trophy Tour launch in New York City. Chris Gayle and Ali Khan, alongside Team U.S.A., illuminated the iconic Empire State Building, kicking off the tour and celebrating the highly anticipated tournament.
The sports marketing agency will take the lead on public relations and marketing activation for the tournament. rEvolution’s expertise will be crucial in crafting compelling promotional campaigns and managing media relations to ensure the World Cup captures global attention.
Beyond promoting the immediate success of the World Cup, rEvolution’s vision extends further. The marketing agency aims to leverage the tournament’s immense reach to propel cricket’s global popularity, particularly in the wake of its upcoming return to the Los Angeles Olympics 2028.
John Rowady, Founder and CEO of rEvolution, said, “The ICC Men’s T20 World Cup 2024 represents a significant milestone for cricket, and we are thrilled to be appointed to work on this groundbreaking event. With a collaborative global effort from our integrated sports marketing teams in Chicago and London, we’re honored to play a pivotal role in shaping the narrative and experience for fans, sponsors, and stakeholders in this global sport, particularly as cricket prepares for its long-awaited return to the Olympics at the LA 28 Olympic Games.”
Founded in 2001 with a focus on representing brands in sports, rEvolution is an independent, global, and fully integrated sports marketing agency. The agency’s expertise lies in forging authentic connections between brands and fans, ultimately driving business performance. The agency has partnered with various global brands including American Family Insurance, Amazon Web Services (AWS), Continental Tire, Capgemini, Chipotle, Lamborghini, McLaren Racing and Shell.
The ninth edition of the T20 World Cup is slated to be the most inclusive Men’s T20 World Cup ever held and will see a record-breaking 55 matches and participation of 20 countries, which will be played across nine locations in the Caribbean and the United States.
The tournament kicks off on June 1 with the opening match between the U.S.A. and Canada at the Grand Prairie Stadium in the Dallas metro area, culminating in the final on June 29 at Barbados’ Kensington Oval.