UFC announces Hostage Tape as official sleep aid partner

The agreement between UFC and Hostage Tape has marked the former's first foray into partnering with a company specializing in mouth tapes, nose strips, and sleep masks.

The world’s premier mixed martial arts organization, the Ultimate Fighting Championship (UFC) has announced a new and unique partnership with Hostage Tape, a leading sleep aid company.

The pact has enabled Hostage Tape to be the official sleep aid partner of the UFC, marking the organization’s first foray into partnering with a company specializing in mouth tapes, nose strips, and sleep masks.

This strategic partnership offers Hostage Tape prominent brand exposure through octagon branding during fights and product integrations across UFC broadcasts. 

Additionally, the sleep solution provider’s products will be used and tested at the UFC Performance Institute, the training facility for UFC fighters.

Grant Norris-Jones, Executive Vice President and Head of Global Partnerships, UFC & WWE, said, “The team at Hostage Tape has created an innovative product with edgy marketing designed to capture consumers’ attention. In that respect, they’re similar to UFC. We also appreciate their focus on helping consumers live healthier lives. We’re looking forward to collaborating with them to help them reach more customers and grow their business.”

Alex Neist, Founder of Hostage Tape, said, “We are incredibly proud and excited to announce our partnership with UFC. UFC has revolutionized the world of competitive sports, and our collaboration aims to help fighters, fans, and everyone get better sleep, better exercise, breathe better and live better.”

Known for its innovative sleep solutions, Hostage Tape leads the pack in mouth tape and nose strip technology. The brand’s revolutionary mouth tape design prioritizes breathability and flexibility, ensuring a deeper and more restful night’s sleep.

March saw UFC forge a series of key partnerships, including deals with Sportz Interactive (sports tech), Polsat (Polish broadcaster), 19 Crimes (Australian wine), Smith+Nephew (medical equipment), and a renewal with Venum (combat sportswear).

UFC has a busy fight schedule ahead, with UFC Fight Night: Allen vs. Curtis 2 on April 7, UFC 300: Pereira vs. Hill on April 14, and UFC Fight Night: Nicolau vs. Perez on April 28.

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