Castore signs multi-year sponsorship deal with Harlequins

Castore replaced Adidas, who had an eight-year association with the club prior to this new deal.

Castore has signed a multi-year agreement with Harlequins to supply training and playing equipment. As per the deal, Castore will serve as the club’s official technical and retail partner.

Harlequins FC also referred to as Harlequins, competes in Premiership Rugby, the highest division of the English Rugby Union.

The brand will provide the men’s and women’s home playing kits and travel and training wear for the club. Also, the brand will be providing kits for the club’s youth squad. The brand will also take over all operations at Harlequins’ retail outlet, The Stoop.

Castore replaced Adidas as the club’s technical partner, who had an eight-year association with the club prior to this new deal.

Castore has a vast sponsorship portfolio across the globe – England Cricket, Rangers FC, Newcastle United, Aston Villa, Wolverhampton Wanderers, Sevilla FC, Bayer 04 Leverkusen, Charlton Athletic and McLaren F1. The brand has also been associated with athletes such as Matt Fitzpatrick, Andy Murray and Adam Peaty.

Laurie Dalrymple, Chief Executive at Harlequins said, “After 8 very successful seasons partnering with Adidas, we have undertaken an extremely thorough process of reviewing our club technical and retail partner, talking to many of the leading global brands in this space. Castore were a clear standout as a best-in-class business that has seen huge growth since its founding in 2015. Their dual approach of supporting our retail operation as well as high-quality products for our players and supporters stood head and shoulders above their competition.

“One of the key requirements we identified for our new technical and retail partner was the ability to supply high performance clothing for our playing groups, both men and women. Castore has a strong record of supplying high-quality women’s-fit clothing and we are excited to see Harlequins Women take to the field in Castore products next season.”

Tom Beahon, Co-founder of Castore, added, “We are thrilled to partner with Harlequins. As a founding member of the RFU, Harlequins is a truly iconic brand within the world of rugby that is leading the way when it comes to growing the game.

“Harlequins’ annual Big Game, Big Summer Kick-Off and The Game Changer campaigns are sport-leading events within rugby union and perfectly embody Castore’s Better Never Stops ethos. We feel this partnership is an ideal fit for two premium brands that focus on innovation and quality.”

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