An English professional association football club, Charlton Athletic FC have announced a new multi-year partnership with the premium sportswear brand, Castore. Following this deal, Castore has become the club’s official kit and retail partner from the 2022/23 season.
The agreement is one of the most commercially valuable collaborations in Charlton’s recent history, and it comes on the heels of the announcement that RSK and the University of Greenwich will be shirt sponsors beginning in the 2022/23 season.
Castore will take over the club’s retail operations as part of the deal that will include a massive overhaul of The Valley’s club shop, which will re-open on July 1, as well as the club’s online shop. Castore will offer jerseys for all Charlton Athletic teams as well as the Charlton Athletic Community Trust.
Tom Beahon, Co-founder of Castore, said, “We are thrilled to welcome Charlton Athletic to the Castore team. Charlton is an impressive British club with an ambitious mindset, and we believe they perfectly represent our ‘Better Never Stops’ ethos. The partnership further strengthens our presence in football, and we’re proud to continue this journey with Charlton and their deeply passionate fanbase.”
The club’s Owner and CEO, Thomas Sandgaard, said, “We are proud to announce our partnership with Castore. Like us, they are a company with big ambitions and they want to be a part of our growth. They have been working with us on exciting new plans to revamp our club shop and will be creating new customised kits for us to play in next season. I am excited to have partnered with Castore, a high-quality shirt and merchandise partner as we build for the future at Charlton.
“Aside for their quality products we know they will be aligned with us in providing a higher level of service for our supporters. Our club shop, both at The Valley and online, will be getting revamped to ensure a better experience and service going forward.”
Recently, Castore also announced a deal with the LaLiga club, Sevilla FC.
Castore will provide playing and training uniforms to the Sevilla first team, Sevilla FC Women, and their academy teams over the span of four seasons scheduled to begin with the 2022/23 season.