The Premier League (PL) outfit, Aston Villa have inked a multi-year agreement with the sportswear brand, Castore.
In this association, Aston Villa will receive kits for the start of the 2022/23 season, which includes all men’s, women’s and Academy teams. The collaboration displays Castore’s efforts of making a mark in the English top flight.
The exclusive range of Villa branded game apparel and leisure and training wear will be created and fabricated keeping ‘ultimate performance’ in mind. The revelation of the new home kit will be done ahead of Villa’s pre-season tour to Australia in July.
The two entities involved in the partnership have aligned their future plans which include, striving for excellence and adopting a challenger mentality.
While speaking on the association, Pascal Lafitte, Director of Partnerships at Castore, said, “Aston Villa is the perfect fit for Castore due to their growth ambitions and relentless desire to innovate, on the pitch and with their partners, and we are beyond excited to be partnering with the club.
“We can’t wait to get started with them next season and challenge each other to push the boundaries of everything we will do together.”
Nicola Ibbetson, Chief Commercial Officer at Aston Villa, said, “This is a landmark partnership for the Club, joining with an exciting British brand who understand our ambition and strategy.
“Ensuring we can provide high quality sportswear for both our players and supporters is crucial to the Club. Over the past four seasons our shirt sales have increased four-fold as our supporters around the world have reconnected with the club and we are delighted to continue this journey with Castore.”
Through this agreement, Aston Villa have joined the elite sponsorship portfolio of Castore which includes, Charlton Athletic, Sevilla, McLaren Racing, Kent Cricket, Cricket South Africa, and England Cricket.