The sportswear giant company, Castore has announced a new multi-year partnership deal with Genoa Cricket and Football Club. The collaboration, which is set to begin from this season onwards, will label Castore as a new supplier of technical kits and commercial partner.
Castore is proceeding with its massive development in Europe, leveraging synergy effects with football, cricket, rugby, and motorsport teams to establish possibilities and improve their world-class brands and products.
The new technical sponsor offers custom-made styles for game uniforms and training kits for men’s, women’s, and youth teams, as well as a variety of fan-base initiatives. The new season also marks the first in which the nine-time Italian champions will display the new company logo.
The collaborative effort is premised on the alliance of a youthful, dynamic, and ambitious apparel company with one of the most certified and rich in history clubs, representing the most established and longest-running football team in Italy, as well as a founding member of the exclusive ‘club dei Pionieri’ a worldwide network that merges the world’s oldest football teams.
Pascal Lafitte, Head of Partnerships at Castore, said, “Genoa CFC adds great value to the Castore team. We share the ambition to develop an important project, well rooted in our “Better Never Stops” reference ethics. We are incredibly proud to include Genoa CFC in our fleet and we can’t wait to do our best to compete for the best sporting successes.”
Andrés Blázquez Ceballos, CEO of Genoa, commented, “It is a great pleasure that Castore takes his first steps in Italian football with Genoa. Castore is a young, successful and innovative brand that is committed to enhancing our great sporting heritage in a contemporary and elegant way.
“It is a brand that is gaining more and more visibility on the international scene every year, in a period in which we are grappling with an epochal turning point in our history. We are determined to start this journey with the aim of enhancing the growth of the two companies, each with great expectations for the future.“