The Indian investment firm, Capri Global has announced Capri Sports, a revolutionary initiative that breaks down barriers and promotes the values of equality, accessibility, and long-term development in the exciting world of sports.
As a steadfast supporter of diversity, Capri Global has intensified its efforts to create an athletic environment that is based on empowerment and innovation. The company’s journey has reached a turning point with the launch of Capri Sports, which represents a determined effort to offer equal chances to sports enthusiasts and athletes throughout India. To unleash the system’s enormous potential, the newly launched firm aspires to become the biggest game changer in the sports ecosystem via its fundamental principles of trust, ingenuity, collaboration, and inclusivity.
The strategic investments such as the Pro Kabaddi League (PKL) side, Bengal Warriors, Rajasthan Warriors in the Ultimate Kho-Kho (UKK), Sharjah Warriors in the International League T20 (ILT20), and UP Warriorz in the Women’s Premier League (WPL) served as the cornerstones for Capri Sports. These organisations work together to create the foundation for Capri Sports, which is bound by a Warriors identity and a mindset that represents group power, resiliency, and an unwavering spirit.
Jinisha Sharma, Director, Capri Sports, said, “Sports embodies the Warrior Spirit-where effort is relentless, respecting every opponent, finding strength in unity, facing challenges head-on, and inspiring generations with unwavering courage. Our Warrior spirit will be the driving force, championing indigenous sports deeply rooted in Indian culture and advocating for women’s participation in sports. Through our venture, we aim to provide essential resources, open doors, and empower Indian athletes and sports to thrive.”
Capri Sports is ready to explore novel territories outside of the conventional sports world, such as examining how climate change affects sports. The business also plans to regularly produce intelligence reports and benchmarking studies, which will support the industry’s methodical and sustainable growth in India.
Moreover, the firm plans to introduce targeted initiatives through Beyond the Scorecard that surpass traditional success metrics and centre on the youth’s overall development. To create an environment in which young athletes can flourish, Beyond the Scorecard’s effort will also include extensive sports programmes, mentorship opportunities, and infrastructure development.