The premier fitness brand specialising in high-quality bags, luggage, and accessories, Built For Athletes has announced a partnership extension with the Formula 1 team, Oracle Red Bull Racing for the 2024 season.
Known for its success in CrossFit and fitness racing, the British brand has thoughtfully developed an astounding 11-piece collection designed to meet the different needs of both professional and everyday athletes.
This cooperative collaboration builds on the amazing success of the initial cooperation last year, which resulted in a phenomenal 64% year-over-year revenue increase for Built For Athletes. Furthermore, this feat resulted in not only a significant increase in website traffic but also the speedy sell-out of multiple items within the first week.
Having previously established supremacy in fitness domains such as HYROX and CrossFit, this relationship expands its reach into the elite world of F1, cementing the brand’s position as a major figure in the wider sporting scene. As a result, this strategic growth has triggered a boom in collaboration opportunities across a variety of sports, such as football, cricket, rugby, basketball, and swimming.
Built For Athletes’ imposing presence has also cleared the path for new collaborations, such as participation in several marketing efforts with prestigious partners like New Era, Castore, and Blenders. These collaborative projects, carried out across numerous social media platforms and CRM, highlight Built For Athletes’ dominant and diverse presence in various aspects of the fitness world.
Nick Costello, CEO of Built for Athletes, said, “Launching our latest collection with Oracle Red Bull Racing marks a milestone for Built For Athletes, building on the resounding success of last year, signifying our ongoing commitment to providing Formula One Champions with premium-quality bags tailored to their specific needs on and off the track. The second year of this partnership will continue to propel the brand, signifying an exciting time for growth of the business.”