The 2022 Formula 1 champions, Oracle Red Bull Racing has announced a new sponsorship agreement with the premium fitness brand, Built For Athletes.
The British company, which specialises in premium bags, luggage, and accessories for competitive and recreational athletes, has produced a striking 14-piece collection designed with performance in mind.
Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said, “As a team who prioritises partnering with brands that offer the highest quality products and constantly push for better, Built For Athletes is a perfect match for us. They understand not only our need for peak performance on race day, but everything involved in getting us to that point. Travel is such an important part of our lives in Formula One, and Built For Athletes make it that much easier with the top-class product line they have produced.”
With a strong foundation in functional fitness and performance and a focus on comprehending the complicated needs of athletes across all sports, the Built for Athletes brand has successfully produced a product line that meets the demanding requirements of the Formula 1 season. The items were painstakingly designed to offer the highest level of comfort, complete assurance, and unapologetic style while profoundly existing at the intersection of performance and endurance, synonymous with the team who carries them. This season, teams ask for high travel demands, including 23 races spread over nine months.
Nick Costello, CEO of Built for Athletes, said, “We’re so proud to partner with the reigning Formula One Champions to provide them with our high-quality products specifically designed to make both performance and life easier for them. As a company, we continually strive to improve our knowledge of athletes’ lives; whether that be nutrition, biomechanics or their day-to-day routine – it all feeds into our product development to supply items which add value to their life around training, competition and the every-day.”
There are three hero products in the ergonomically created range. Firstly, a limited run of the popular, trademark Built for Athletes backpack in the recognisable Oracle Red Bull Racing colours. A variety of Red Bull Racing patches that stick to the bag, a product bearing the Built For Athletes label, and bearing the names of the team’s drivers, Max Verstappen and Sergio Pérez, are also included in the drop.
The collection’s leading goods are a 35L carry-on and a 90L holdall. The latter is the largest item in the collection and was specially chosen to meet the needs of the team and be ready for any international travel during the season.