With this new deal, Workday has been named the club’s official finance and HR enterprise business cloud partner. The association will run until the end of the season in 2024 and will include both, the men’s and women’s teams.
This new collaboration will have Workday’s logo to be featured in Dortmund’s stadium, Signal Iduna Park. Workday brand advertising will also be done on BVB’s social and digital platforms.
The collaboration goes further than the pitch, with both entities perceiving that investing in people and working together can ultimately drive findings.
Carsten Cramer, Managing Director, BVB, said, “We are delighted to have Workday as a partner that helps simplify everyday work with innovative technology. Our BVB family is of great value to us so by working with an organisation like Workday, which puts its people first, we can continue to drive our team mission of developing great talent.”
Christopher Knoerr, Group Vice President, DACH, Workday, commented, “We are delighted to be teaming up with BVB, a football club that’s not only known for its great talent, but also its commitment to its community. This partnership builds on our continued investment in Germany, as we commit to grow in Europe. And it is close to our hearts because BVB shares our belief in achieving success through support of its people and collaboration, making the club a great partner.”