boAt expands its presence in IPL with new deals

Leading audio appliance manufacturer, boAt has signed a sponsorship contract with two more Indian Premier League franchises, Chennai Super Kings and the Royal Challengers Bangalore for the 13th season of the tournament, as their Official Audio Sponsor.

Previously SportsMint had reported the deal between boAt and four other IPL franchises, namely, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals and Mumbai Indians. The association with these teams will allow boat with an access to the team’s Intellectual properties and also leverage them for their marketing campaigns around the IPL season.

The deal will see boat’s logo placed at the lead headgear of the KXIP kit. boAt has been partnering with IPL teams since 2018. It has also announced the launch of the limited-edition earphones, headphones, and speakers inspired by the insignia and colors of the teams, to cater to the fans of the respective teams.

The brand’s very own boAtheads- brand ambassadors; Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Rishabh Pant, Prithvi Shaw, and KL Rahul will also be playing with the respective teams. With this deal the brand will get access to other marquee players like ABD, Virat, Dhoni, Shane Watson, Jadeja, Gayle, Ashwin, Rohit Sharma, Dinesh Kartik, Russell, Chahal and many more; which it can use for its promotional purposes.  

The brand with a motto of bringing in-stadium experience at home, will gain PAN India visibility and an increase in consumer growth respectively.