boAt, India’s leading audio wearable brand, has announced the signing of the youngster and India’s opener, Yashasvi Jaiswal, as its new brand ambassador.
The audio wearable brand unveiled the collaboration uniquely and innovatively. A captivating video featured Jaiswal and Aman Gupta, Co-founder & CMO of boAt, humorously exploring various “in-trend” campaign launch concepts presented by agencies.Â
The collaboration stemmed from a social media initiative by boAt. Gupta sought suggestions for the brand’s next boAthead, and fans overwhelmingly recommended the 22-year-old opener. Staying true to his word, boAt delivered by welcoming Jaiswal to the ever-growing boAthead family.
Aman Gupta, commented on the partnership, stating, “We are absolutely delighted to welcome Yashasvi Jaiswal to boAt. Together we have a shared passion for Innovation and Excellence. His journey to success remarkably mirrors boAt’s own path – fuelled by ambition, relentless hard work, and a constant pursuit of excellence. Together, we’re excited to embark on this adventure and inspire young people to chase their dreams with unwavering determination.”
Brimming with enthusiasm, Jaiswal, said, “I’m thrilled to be partnering with boAt. The brand embodies the same spirit of innovation and perseverance that fuels my passion on the field. As a boAthead, I’m excited to connect with fans and inspire them through our shared love for music and sports.”
boAt, founded in 2016, is a leading Indian audio and wearables brand known for its stylish and affordable products. The electronics brand offers a wide range of wireless earphones, headphones, speakers, and smartwatches. In the Indian Premier League (IPL) 2024, the audio wearable brand has partnered with Gujarat Titans (GT) and Royal Challengers Bengaluru (RCB).
Joining a team of energetic boAtheads like Hardik Pandya, Tilak Varma, and Jemimah Rodrigues, Yashasvi promises to add a new dimension to the brand’s vibrant voice.
Recently, the southpaw was also signed as the brand ambassador by the fantasy sports platform, My11Circle.
Jaiswal, playing for Rajasthan Royals (RR), in the IPL has found his rhythm by notching up his second IPL century and becoming the first player ever to score two centuries in the league before turning 23. He has scored 225 runs in eight innings and will next play on April 27 when the Jaipur-based franchise travels to the Ekana Cricket Stadium in Lucknow to face Lucknow Super Giants (LSG) at 7:30 PM IST.