Leading audio appliance manufacturer, Boat has signed a sponsorship contract with four of the Indian Premier League franchises for the 13th season of the tournament. The teams are; Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals and Mumbai Indian.
The association will allow boat an access to the team’s intellectual properties and leverage them for their marketing campaigns in the upcoming IPL season.
The deal will see boats logo at the lead headgear of the KXIP kit. In addition, boat has also bought the rights for official merchandising partner and audio partner with KKR, DC and MI.
Moreover, the brand will release customised IPL edition devices for the fans of each of the four teams, which will be available on online platforms.
This partnership could be a strategic move for the brand since the top players of these teams such as; Bumrah and Hardik for MI, Shaw, Dhawan, Iyer and pant for DC and KL Rahul for KXIP are already associated with boat as its ambassadors.
Therefore, one of the reasons for boat sponsoring these teams could be to prevent any other competitor brand to sponsor the teams and utilise these players for marketing their brand products.
With this deal, the brand will also get access to other marquee players like Chris Gayle, Ravichandran Ashwin, Rohit Sharma, Dinesh Kartik, Russell, Gill and many more; which can be used promotional purposes.