The German luxury car giant, BMW has secured the title sponsorship of the Australian PGA Championship, solidifying its commitment to professional golf on a global scale.
The prestigious tournament will now be known as the “BMW Australian PGA Championship,” aligning it with other renowned BMW-backed events on the DP World Tour.
This strategic partnership has significantly expanded BMW’s presence in Australian golf. For over four decades, the brand has fostered partnerships with premier tournaments, solidifying its role as a leading patron of the sport.
Commenting on the association, Wolfgang Buechel, CEO BMW Australia, said, “BMW has had a longstanding involvement in golf around the world for over 40 years, and we are excited to extend our partnership with the Australian PGA for such a prestigious Australian tournament. From the US via Europe to Asia and now Australasia, you will find BMW wherever golf is played and enjoyed through all major markets worldwide. This is BMW’s first major golf naming rights partnership in the Southern Hemisphere and builds on our existing relationship as the official automotive partner of the PGA, Golf Australia and the WPGA.”
Gavin Kirkman, PGA of Australia CEO, added, “We are delighted to welcome BMW as the naming rights partner for the Australian PGA Championship. They have had a wonderful influence on Australian golf and our PGA Championship for many years and this naming rights partnership takes their commitment to the next level. BMW’s commitment to excellence and innovation perfectly aligns with our values, and we are confident that this partnership will contribute to the continued success and growth of the championship.”
The BMW Australian PGA Championship signifies a momentous occasion for both parties. This alliance promises to elevate the tournament’s profile while solidifying BMW’s position as a leading supporter of elite golf.
BMW (Bayerische Motoren Werke) is a renowned German automaker known for its luxury vehicles and motorcycles. Founded in 1916, the company transitioned from aircraft engines to motorcycles and cars in the 1920s. Today, the German automaker is synonymous with high-performance, stylish sedans and SUVs, alongside its iconic motorcycles featuring the signature boxer engine design.
The inaugural BMW Australian PGA Championship will be held at the Royal Queensland Golf Club in Brisbane from November 21 to 24, 2024. This historic venue, also hosting the golf competition at the 2032 Olympic Games, provides a stunning backdrop for the tournament. As the opening event of the 2024/25 DP World Tour season, the championship is poised to attract a world-class field, including the return of defending champion Min Woo Lee.