Kolkata Knight Riders (KKR), the two-time champions of the Indian Premier League (IPL), have extended their partnership with the Indian multinational tyre brand, BKT Tires.
Following the extension, BKT Tires has been named the principal partner of KKR for the upcoming IPL 2023. The Kolkata-based unit used its Instagram handle to reveal this brand-new affiliation.
Founded in 1987 by Mahabirprasad Poddar, BKT Tires also known as Balkrishna Industries Limited is an Indian multinational tyre entity that manufactures highway tyres used in specialist segments like mining, earthmoving, and agriculture. In 2013, it was ranked 41st among the world’s tyre makers. BKT Tires has been quite active in sponsoring sports teams as the entity also partnered with Sunrisers Eastern Cape, Paarl Royals, and MI Cape Town for the inaugural season of the SA20. In the previous season of the elite Indian domestic competition, BKT Tires partnered up with a total of eight teams.
Prior to this development, KKR amplified its sponsorship portfolio by adding companies such as MyFab11 and EUME.
The Knight Riders had a very ordinary campaign last year, they will be looking forward to doing better this season and will definitely aim to lift the title for the third time. The Shreyas Iyer-led side will kick start their IPL 2023 journey against Punjab Kings (PBKS) in Mohali on April 1.