BetMGM, the sports betting firm has inked a multi-year partnership with Madison Square Garden Sports Corp and Madison Square Garden Entertainment. The gambling firm has been named as the official betting partner of the New York Knicks and New York Rangers.
Additionally, BetMGM will also be featuring in the New York Knicks and New York Rangers’ contents which are published in their respective digital channels, like Facebook, Twitter, etc. While the customers of the company will be made available with special opportunities and can participate in the premium experiences during Knicks and Rangers games.
Apart from this, the betting firm will be receiving brand promotion inside The Garden, which includes courtside and ribbon LED signage, GardenVision features and basket stanchion signage in the Knicks games, and lastly, dashboard signage and Zamboni branding at Rangers games.
Speaking on the occasion, Ron Skotarczak, Executive VP, Marketing Partnerships, MSG Entertainment, said: “We’re excited to be partnering with BetMGM – a leader in the sports betting and gaming entertainment industry – to bring them an unparalleled platform in sports and entertainment.
“MSG Sports and MSG Entertainment are made up of world-renowned brands that set industry standards for excellence, exposure, and engagement– making us ideal partners to help drive sports betting’s continued growth.”
Adding to that, Matt Prevost, Chief Revenue Officer, BetMGM, said: “We’re thrilled to see the BetMGM brand connected to space as iconic as Madison Square Garden. New York is a critical state for BetMGM’s continued growth and I can’t think of a better way to begin our relationship with The Empire State than partnering with The World’s Most Famous Arena and their legendary team franchises.”
MSG Networks, which covers the fixtures of Knicks, Rangers, New Jersey Devils and New York Islanders live, will feature BetMGM. Moreover, the branding will be appearing on the digital boards outside of The Garden and MSG Networks.