New York Knicks boost sponsorship case with Sphere

Following the deal, Sphere has been named the official jersey patch partner of New York Knicks for the 2023-24 edition. 

The National Basketball Association (NBA) team, New York Knicks have announced a brand-new partnership with the leading entertainment and media brand, Sphere.

Following the deal, Sphere has been named the official jersey patch partner of the Knicks for the 2023-24 edition. 

The pact will also include the placement of the brand’s logo on the team’s playing jerseys, which includes home and away kits. 

Furthermore, the branding will also be featured on the club’s practice jerseys and warm-up shirts. These kits will also be sold at the Madison Square Garden’s in-arena retail stores. 

David Hopkinson, President & COO, MSG Sports, said, “The MSG family of companies has an unrivaled portfolio of premium assets, and we are committed to ensuring that the strength of our brands and unique global reach continue to benefit one another in powerful ways.”

He also added, “This pairing brings together two globally-recognized brands – a revolutionary new venue that is literally changing the way people experience live entertainment, and one of the most recognized franchises in professional sports – to create an innovative partnership at the intersection of sports and entertainment.”

Sphere Entertainment Co. is one of the top providers of live entertainment and media. To reimagine the future of entertainment, the company offers Sphere, a next-generation entertainment medium driven by cutting-edge technologies. In September 2023, Las Vegas saw the opening of the first Sphere location. A direct-to-consumer, authenticated streaming product called MSG+, which offers a variety of live sports content and other programming, is also part of the company. MSG Networks is the operator of two regional sports and entertainment networks, MSG Network and MSG Sportsnet.

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