The National Hockey League (NHL) has announced a renewal with the leading sports betting and iGaming operator, BetMGM.
Following the extension, BetMGM continues to be the official sports betting and gaming partner of the NHL.
Through this renewal, BetMGM will design casino games with team and league branding, produce exclusive VIP fan experiences, and appear in nationally televised broadcasts.
Furthermore, BetMGM will be heavily branded in the United States on nationally televised shows. The NHL regular season and Stanley Cup Playoffs will feature camera-viewable signage from BetMGM, focusing on digitally enhanced dasher boards—the league’s cutting-edge method of dynamic dasher board advertising—and virtual slot in-ice advertisements.
Jason Jazayeri, NHL Vice President, Business Development, said, “We are thrilled about our partnership extension with BetMGM. The evolution of our partnership with BetMGM will focus on building unique and compelling fan experiences, as well as event activation and media programming all with an eye towards delivering exciting new ways for our fans to interact and engage with the sport they love.”
Adam Greenblatt, Chief Executive Officer, BetMGM, said, “Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love. The NHL is more thrilling than ever – a symphony of athleticism, teamwork, and skill on skates. We look forward to bringing our customers exceptional live experiences and new content.”