The Euros 2020 and the Copa America 2021 both of which ended fashionably a few weeks ago saw Italy win the Euros defeating England in the final and Messi winning his first major international trophy as Argentina triumphed over Brazil in the Copa America final.
The tournaments recorded over one billion viewers combined as estimated by BeIN sports, they achieved record viewership throughout both the tournaments. The viewership was made public through the IPSOS figures that were released on the respective websites.
Individually the finals of both the tournaments saw a whopping number of viewers where the Euros finals between Italy and England saw 64.4 million viewers whereas the Copa America final between Brazil and Argentina saw a record of 36.1 million viewers.
The viewers have been claimed to be recorded on the BeIN sports platform, both the tournaments were streamed across a total of 24 countries, BeIN sports also offered many facilities for the viewers including live commentary in many regional languages and minute highlights of every single match of the tournament, having expert analysis with football legends that covered the tactics of every match.
Along with this BeIn sports also has the rights to cover the UEFA women’s champions league and the FIFA Arab Cup.