The All England Lawn Tennis Club (AELTC) has announced a multi-year deal with the British multinational bank, Barclays.
This partnership will kick off in 2023, and Barclays will become the official banking partner of Wimbledon. In addition, Barclays will make an annual contribution to the Wimbledon Foundation, the official charity of The All England Lawn Tennis Club and The Championships.
Speaking on the partnership, Tom Corbett, Group Head of Sponsorship and Media at Barclays, said, “We’re incredibly honoured and excited to be working in partnership with one the world’s most prestigious sporting events and to announce that we’ve signed Frances Tiafoe as our tennis ambassador. Our joint commitment to create legacy, through Barclays community programmes and the Wimbledon Foundation, means through this partnership we can deliver lasting impact and continue to create opportunities through Sport.“
Frances Tiafoe said, “I’m thrilled to be working with Barclays to help change the lives of young people who typically wouldn’t have the opportunity to experience the game of tennis. Growing up, playing at Wimbledon was my dream, so to be an Ambassador for Barclays, the new banking partner for Wimbledon, is very special.”
Sally Bolton OBE, Chief Executive of The All England Lawn Tennis Club, said, “We are delighted to welcome Barclays as the Official Banking Partner of The Championships. Barclays’ commitment to creating access to sport for all is something that we are passionate about and, thanks to their generous support of the Wimbledon Foundation, will be a central theme of our partnership.“
The two parties involved in this association will collaborate to attain their shared goal to create multiple opportunities for more people to excel in their communities, and leverage the sport to acquire this.
Paige Murphy, Head of the Wimbledon Foundation, said, “We are very thankful for Barclays’ commitment to support the Wimbledon Foundation in such a significant way. With our shared ambition of championing and creating opportunities for all in mind, the years ahead will be exciting for us as we work together on a programme that has the potential to make a positive and inspiring impact on the lives of so many.“
With this advancement, Barclays has replaced HSBC, which was the official banking partner of Wimbledon for 15 years.